Technology set to help online shoppers (and retailers)

Last week we saw how technology is helping shoppers to get a second opinion on their potential purchases but this week it's all about the fit.

One of the biggest problems with buying clothes online is you simply don't know how the garment will fit. Sizes differ depending on brand, style, material and a whole host of other factors so it's virtually impossible to know whether your regular size is the right one. Not only is it a problem for the shoppers but retailers should be thinking about it too - a lack of confidence in how the clothes may fit could be affecting sales.

Well, now there's a European Company that think they have the answer. Fits.me says it provides a virtual changing room by providing computer images of how the garment would fit your size. All your shoppers have to do is enter their measurements, they create a manikin from those sizes and then the shopper can compare how different sizes look on their personalised manikin.

Honestly, I'm not sure how it all works, the technology is far beyond my reach, and because of that this is NOT a recommendation - I just don't know enough about it. But the idea is a good one and if it does work it could be a really helpful tool for online retailers to help increase the confidence of their customers.

To find more information and draw your own conclusions visit the site at www.fits.me