More evidence that social media is worth the investment

We've spoken about social media before on this blog. We've asked you what, if any, channels you use to promote your store and your brand. We've asked you how effective you think they are and whether it is worth the investment in both time and effort.

Well, if you still a sceptic and have only dipped your toes in the muddy waters of online social media maybe this article on bizreport.com will help you to decide whether or not to take the plunge.

According to the article a report from the Nielsen Company says that advertising in online social spaces such as Twitter and Facebook, is more likely to convert into sales then ads in more traditional channels.

The report, entitled Advertising Effectiveness: Understanding the value of the Social Media Impression ad recall in social settings increased by over 1.5 times and brand awareness doubled.

To read more about the report and its findings you can read the full article here