Look out, Oxfam's about!

We all know that for a long time Oxfam and other second hand shops have been must visits for anyone interested in vintage fashion.

However, the quality of what you find can depend on where you live - second hand shops in London tend to have a much better selection than those further afield - but all that is about to change.

Last week Oxfam launched the UK's first online vintage charity shop, stocking the best items sourced from Oxfam shops and boutiques around the country. They want it to become the "go-to" site for anyone interested in vintage fashion and I have a sneaking suspicion they may achieve it.

The site will not just stock clothes but will include regular blogs, advice and inspiration from some of the top names in the business, giving their customers that little something extra for visiting the site.

I do have my reservations and think it may be difficult for an organisation as big as Oxfam to keep the "vintage vibe" going once they have made it so much more commercial but as with everything Oxfam do, it is always worth watching to see how they do it.

For charities and retailers alike there are bound to be lessons to learn and ideas generated by watching Oxfam so watch this space...

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