Sometimes there is just so much going on around your customers that your message just won't get through.
When you attempt some marketing in order to improve the situation it becomes clear that whichever channel you use there is still an immense amount of "noise" that you have to get through in order to reach your customers.
So what do you do? Well, if you want to take a tip from one of the world's leading marketeers, you need to stand out. Being new, fresh and different is the way to get noticed and spread your idea, concept or brand.
Want to know more? Then watch this video from a TED conference way back when (I think it was actually 2004), it's an oldie but a goodie.
www.ted.com/talks/seth_godin_on_sliced_bread.html
Wednesday, 5 May 2010
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