Are you a Brand Butler?

According to the people over on Trendwatching.com if you trying to decide which consumer trend to embrace this year then the "Brand Butler" is the one.

It's all about turning your brand into a service, something we have spoken about on this blog before. It's about going that extra mile for your customer, providing the services they want, when they want them to help encourage them to be loyal and spend in your store.

Because it's a trend that has been emerging for a while many brands are already starting to offer some "butlering" services but Trendwatching argue that few are fully integrated into the Brand.

If you want to find out more about what makes a "Brand Butler", look at examples of good practice and get some fresh ideas the "Brand Butler" report is now available to view and download from the Trendwatching website - just click here