Have you ever used events in an attempt to increase footfall?

According to the Fashion United blog this Monday more and more retailers are using events in an attempt to lure customers into their store.

From those linked to certain dates in the Calender (Valentines, Christmas, Mother's Day etc) to collaborations with designers, special events for loyal customers and to exclusive access promotions, it says that retailers are doing everything they can to promote their point of difference from those next door.

Honestly, I think many of these things will work - after all anything that is designed with benefit for the consumer at the heart of it is likely to encourage footfall but do they always make a difference to sales? Or, do the savvy customers come and enjoy the event and then leave without parting with any cash.

If you've ever held an event to try and encourage customers into your store why not let us know how it went by taking part in our new poll on the right.

If you'd like to leave a few more details about your event in the comments section that would be great too.