Did you know that FairTrade Fortnight started at the beginning of this week?
No? Well, you might be missing a trick. According to The Sun newspaper many fashion retailers are launching special collections for the event. (Read the full article here)
Yes, many of them are the big high street names like Warehouse and Monsoon but that doesn't mean that independents aren't in on the act. In fact it would seem that independents are leading the way.
FairTrade pioneer People Tree have collaborated with Harry Potter's Emma Watson to launch a special collection this week but are known for their longstanding commitment to Fair Trade.
Other independent retailers, especially those online, seem to be popping up more and more often. For example both www.Hug.co.uk and www.responsiblygorgeous.co.uk are both committed to Eco friendly and ethical products. And, thankfully, they show that FairTrade and ethical clothing doesn't have to be ugly. Both sites have lovely ranges for men, women and children showcasing just how easy it is to make beautiful clothes without exploiting anyone.
And, in times of economic hardship and environmental pressures it's not a bad business to be in. With people being more careful about their purchases, choosing to decide where and when they shop not just on price but relationships and value, being able to offer them the opportunity to feel good about their clothes for a completely new reason can't be doing them any harm.
It seems it's fashionable to be Eco friendly but are you on trend?
Wednesday, 24 February 2010
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